SEA
The term ghost gear refers to the fact that 640,000 tonnes of abandoned fishnets are lost or abandoned in our oceans every year. These killer nets continue to hunt and destroy marine life for hundreds of years, if not collected.
SEA is a brand committed to making a difference, by selling sunglasses made of 100% of ghost gear. By pairing an untraditional tone of voice with a bold sunglass design, SEA forces people to open their eyes to the true enemy of the ocean.
this school project was made in collaboration with Thea Riis jespersen.
problem
The biggest threat to our oceans is being overlooked
fact
640.000 tonnes of ghost gear are lost or left in the ocean every year
Insight
young people are activistic and want to take a stand for climate changeobservation
sunglasses give you a bold look
idea
create a sustainable brand that dares to speak differently to raise awareness about ghost gear
AWARD
Creative Conscience award 2022verbal identity
brand manifest
visual identity
logo
the sea webshop
brand film as featured on the sea webshop
social media
image gallery
