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HANDS IN YOUR PANTS


the 2022 24 hour ycca awards was about testicular cancer awareness. the brief was to find a creative digital solution, to get men to examine themselves regularly.

21 hours of work and 3 hours of sleep later, my partner Gustav krarup and i had finished our project, which ended up being shortlisted.








problem

men don’t regularly check themselves for testicular cancer


Insight

it’s all about finding the right time to remind them


idea

use the football matches “var” time as an ad space, to remind men that when the referee is checking, so should you


aWard

Ycca 2022 shortlisted