︎


the power of touch


My Bachelor project was made in collaboration with sofie finderup. in this campaign Nivea aimes to speak directly to gen z about the power of physical touch, by producing the worlds first touch enhancing body lotion. 

Gen z’ers have all endured the covid pandemic, #metoo movement and grown up behind screens, all driving factors for “skin hunger”.

a lack of physical touch can contribute to depression, anxiety and other mental illnesses. so For a generation already suseptable to this, it is more important than ever to show the power of touch.



problem

There is a lack of fysical touch can cause depression anxiety and other mental illnesses

fact

when your skin is touched, it sends oxytocin to the brain, also known as “the happy hormone”


Insight

There is a lack of fysical touch amoungst gen z, created by new social structures and digital enhancements 


idea

create a bodylotion with touch enhancing properties, to give gen z more power to every touch

The key ingredients are peppermint and L-Arinine, which both work together to increase the skins sensitivity













the campagin manifest “feel the power of touch”

We are living in a world increasingly deprived of touch, growing more and more distanced than ever before with a false sense of closeness through screens.

Our entire generation has become accustomed to touches and swipes. Our same generation is experiencing mental health challenges like never before, but with a simple touch, squeeze or hug we can change this. Because when our skin is touched the oxytocin hormone fills our entire body with happiness.

Let’s empower our generation and feel the power of touch.



















the visual identity for the campain was inspired by
heatmapping, mixed with a sesitive version of niveas brand colours and a goosebump-like texture, to create a tactile experience.  






 
on niveas own website there will be more information about the product and its goal




on niveas social media channels we will levereage their reech to inform about the power of touch



around uni-towns in the uk nivea will have interactive billboards with a dispenser. Gen z’s will then try the lotion and feel the increased effect by touching the goosebumps on the billboard.
during festivals such as glasonbury, nivea will invite gen z’s inside the “power of touch container” where they can try the lotion. inside the container there will be different sensorary experiences, so they can the power of touch