the flash billboard
in a time with the most crowded supehero movie releases, it was important for warner borthers to make their new “the flash” movie stand out.
so to make the flash stand out, we created the flashies billboard out there, and showing that the flash has arrived in paris.
warner brothers brief
create and ooh to tease the arrival of “the flash” movie in paris
fact
there’s a way to generate lightning thanks to tesla coils
Insight
the flash gets his superpowers by being struck by lightning
idea
create the first billboard that generates lightning 