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pxp21


school project
a sustainable collaboration between  Pirelli, Formula 1’s tire manufacturer and another f1 sponsor, Puma.
PXP21 is a limited collection of Puma sneakers with soles made solely of used Pirelli f1 tires.
this project was made in collaboration with Thea Riis Jespersen and Laura Juul Bjerg.

big thanks to will buxton for taking this project to another level.




problem

formula 1 is a sport with a big carbon footprint


fact
f1 burns on average through 27.000 pirelli tires every year

Insight

every racing tire has a story


idea

reuse the rubber from used pirelli f1 tires to make puma sneakers
mockups of the pxp21